The album title shows their passion and desire for original Hip Hop sound, after their huge success of 1st studio album. JINUSEAN tried to express Hip Hop sound that they want, and also tried to have experimental sound in the album. To get close to original Hip Hop sound, they wrote most of lyrics in English, and get a group of fellow rappers as featuring artists. Members of 1TYM, Teddy, Danny, and Baekyoung, were introduced for the first time by this album. It sampled a Taijiboy’s old classic, and introduced the concept of SAMPLING. While SEAN’s east coast style, and JINU’s west coast style were well-harmonized in this album, Perry became a full-time producer of YG Entertainment.